An Overview of WWI-Era Style
Before diving into the brands, it helps to know what to look for. The First World War was a pivotal moment for fashion. As men went to the front, women entered the workforce in unprecedented numbers, and their clothing had to adapt. The restrictive corsets
and ground-sweeping skirts of the early 1910s were replaced by more practical attire. Skirt hems rose to the ankle and then to mid-calf, a shocking change at the time. This new, fuller skirt was dubbed the "war crinoline." Military details also became fashionable, with tunic jackets, epaulets, and sturdy belts appearing in women's daywear. For men, civilian suits became slimmer, while the iconic trench coat made its debut in the officers' corps before becoming a timeless staple. The overall mood was one of sober utility, but with a persistent elegance in the pretty, detailed blouses and structured outerwear that defined the decade.
Recollections: For Authentic Silhouettes
If you're looking for garments that feel like they stepped directly out of a history book, Recollections is an excellent starting point. Based in the U.S., this brand specializes in historical clothing from various eras, but their 1910s collection is particularly strong. They offer complete ensembles, from delicate lawn tea dresses perfect for a summer afternoon to the more structured walking skirts and blouses that would have been daily wear. What makes Recollections stand out is its commitment to the era's specific silhouettes. You'll find the higher waistlines, longer sleeves, and modest necklines characteristic of the time, often with options for custom sizing. This is a go-to for historical reenactors, theater productions, or anyone wanting a truly authentic piece.
What Price Glory: For Military Precision
The name itself evokes the era, and What Price Glory delivers with its deep catalog of military reproductions from the first half of the 20th century. While heavily focused on uniforms for reenactors, their collection is an invaluable resource for capturing the masculine and military-influenced side of 1910s style. This is the place to find high-quality, accurate reproductions of the British officer's trench coat, U.S. Army service coats, and the rough-out “Pershing” boots worn by American soldiers. The materials and construction are noted for their durability and historical accuracy, making their pieces more than just costumes. For those interested in menswear or the direct influence of military garments on civilian fashion, What Price Glory is an essential and respected source.
Emmy Design Sweden: For Modern Wearability
Not everyone wants a head-to-toe historical costume. For those who want to incorporate the spirit of the 1910s into a modern wardrobe, Emmy Design is a dream. This Swedish brand creates high-quality, vintage-inspired clothing with a focus on the 1910s through the 1940s. While not strict reproductions, their pieces beautifully capture the aesthetic. Look for their high-waisted skirts, elegant knitwear, and beautifully detailed blouses that echo Edwardian and WWI-era styles. Emmy is known for its exceptional fit, quality materials, and practical details (like pockets!), creating timeless garments that are easy to wear today while still giving a distinct nod to the past. It’s the perfect brand for building a vintage-style wardrobe that feels both classic and current.
Historical Emporium: For Accessible Variety
Historical Emporium offers a wide range of accessible, period-inspired clothing for men and women, making it a fantastic resource for dipping a toe into 1910s fashion. Their collection spans the Victorian and Edwardian eras, providing the essential building blocks for a WWI-era look. For women, this means a great selection of long skirts, high-collared blouses (or “shirtwaists”), and duster coats. For men, you can find the three-piece suits, bowler hats, and club-collar shirts that were staples of civilian dress during the period. While some items are more theatrical, many are surprisingly versatile. It's an ideal choice for themed events, stage productions, or for anyone wanting to experiment with the style without commissioning a custom piece.
Gibson Girl Dress: For Bespoke Craftsmanship
For a truly special, handmade piece, the world of independent creators on Etsy is invaluable, and Gibson Girl Dress is a standout. This Ukrainian-based shop specializes in handmade-to-order garments from the Edwardian and 1910s periods. The focus here is on the delicate, feminine side of the era's fashion: intricate lace blouses, flowing lawn dresses, and tailored walking skirts. Praised in vintage communities for its craftsmanship and affordability for bespoke work, this is where you can have a garment made to your specific measurements. Choosing a maker like Gibson Girl Dress not only gets you a unique piece but also supports the artisan craftsmanship that keeps these historical styles alive and well.
