Free People
Perhaps the most recognizable name in modern bohemian style, Free People is an essential starting point. While it draws from various eras, its DNA is deeply rooted in the '60s and '70s. The brand excels at translating the hippie ethos into wearable, contemporary
pieces. Think flowing maxi dresses, embroidered blouses, and a seemingly endless supply of flared and wide-leg jeans that channel a Woodstock-ready vibe. Free People captures the romance of the era with its soft, flowing silhouettes and makes it accessible for everything from music festivals to a casual weekend brunch.
Spell
Hailing from Australia, Spell (often known as Spell & The Gypsy Collective) is a brand built on a dream of vintage-inspired, free-spirited fashion. It’s a bit more luxe and intricate than other boho brands, with a strong focus on signature floral and paisley prints that feel like they were lifted directly from a 1960s concert poster. Their flowing kimonos, tiered ruffle dresses, and romantic blouses are staples for anyone wanting to lean into the more mystical, Laurel Canyon side of the hippie aesthetic. The brand has a cult following for a reason: its pieces are instantly recognizable and tell a story of wanderlust and artistry.
The Hippie Shake
For those who want less of a modern interpretation and more of a direct homage to the era, The Hippie Shake is your destination. This UK-based brand specializes in designs that are unapologetically retro, with a heavy focus on the late '60s and early '70s. Here you’ll find the bold psychedelic prints, dagger-collar blouses, faux fur-trimmed “Penny Lane” coats, and perfectly flared trousers that defined the era. It’s less about subtle nods and more about celebrating the vibrant, statement-making energy of the time with high-quality, thoughtfully designed pieces.
Christy Dawn
Christy Dawn brings a unique angle to the hippie aesthetic by blending it with a deep commitment to sustainability. The brand is known for its romantic, often prairie-style dresses made from deadstock or vintage fabrics—a practice that aligns with the original counter-culture’s emphasis on resourcefulness and anti-consumerism. The silhouettes are soft, feminine, and timeless, evoking the “back-to-the-land” movement of the late 1960s. Their dresses aren't just beautiful; they carry a story of conscious creation, making them a perfect choice for the modern hippie who values both style and substance.
Fillyboo
If your vision of hippie fashion involves intricate handcraft, Fillyboo is the brand to know. Specializing in hand-embroidered and crocheted pieces, this Australian label captures the folk-art revival aspect of the 1960s. Many of the original hippie garments were handmade or customized, and Fillyboo channels that spirit with its stunningly detailed blouses, dresses, and dusters. Each piece feels like a wearable work of art, with delicate embroidery and crochet work that stands out from mass-produced fashion. It’s perfect for embracing the artisanal, handcrafted soul of the movement.
Novella Royale
Founded by the daughter of a traveling musician, Novella Royale has an authenticity that’s hard to replicate. The brand is famous for its incredible bell-bottoms, which come in a variety of unique, vintage-inspired prints. The aesthetic leans into the rock-and-roll side of the late '60s and '70s, offering a slightly edgier take on bohemian style. Think less delicate flowers and more bold, graphic patterns on silhouettes that are designed to make a statement. For anyone whose hippie icon is more Jimi Hendrix than Joni Mitchell, Novella Royale delivers the perfect blend of rock-goddess attitude and free-spirited flair.
