Juliette Has a Gun
If the “your-skin-but-better” aspect of Phlur’s Missing Person is what you love, meet your next obsession. Juliette Has a Gun is a rebellious and romantic brand founded by Romano Ricci, great-grandson of the legendary Nina Ricci. The brand's philosophy
centers on empowerment and individuality. Its most iconic creation, “Not a Perfume,” is made from a single molecular ingredient called Cetalox. This component, typically a base note in other scents, takes center stage to create a minimalist, clean, and musky fragrance that smells uniquely different on everyone. It’s the ultimate personal scent, whispering rather than shouting, making it a perfect next step for those who appreciate subtlety.
Glossier
Glossier You has achieved a similar cult status to many Phlur scents for the same reason: it's all about the individual. Launched in 2017, its magic lies in a composition that is heavy on base notes like ambrette, ambrox, and iris, designed to meld with your personal chemistry. The result is a warm, creamy, and familiar scent that doesn't smell like a perfume, but simply like you on your best day. With its minimalist packaging and focus on a personal olfactory experience, Glossier You shares the same DNA as Phlur’s most intimate creations, offering a soft, warm embrace that feels both modern and timeless.
Ellis Brooklyn
Founded by New York Times beauty columnist Bee Shapiro, Ellis Brooklyn was born from a search for sophisticated, clean, and pregnancy-safe fragrances. The brand is committed to safety and sustainability, excluding phthalates and other questionable ingredients while prioritizing stunningly beautiful compositions. A standout is MYTH, an airy blend of jasmine petals and tiger orchid warmed by liquid musks and white cedarwood. Customers often describe it as a light, clean, and sophisticated scent perfect for any occasion, capturing a fresh “just out of the shower” quality that feels effortlessly chic and modern.
DedCool
With a focus on vegan, genderless, and non-toxic scents, DedCool embodies the modern, conscious ethos that Phlur fans appreciate. The brand offers a line of what it calls “functional fragrances” designed for layering and personal expression. Their bestseller, Fragrance 01 “Taunt,” is a captivating blend of bergamot, vanilla, and amber. It manages to be warm and inviting without being overly sweet, offering a grown-up, sexy vanilla that has impressive longevity. For those drawn to Phlur's more gourmand-leaning but still complex scents like Vanilla Skin, DedCool's Taunt is a must-try.
The 7 Virtues
Built on a philosophy of peace and empowerment, The 7 Virtues creates fragrances that are both beautiful and socially conscious. The brand sources fair-trade, natural essential oils from communities rebuilding after war or strife. Their scents are hypoallergenic, vegan, and cruelty-free. If you love the warm, gourmand profiles in the Phlur family, Vanilla Woods is an essential experience. It pairs fresh pear with a rich, caramelized vanilla and smoky amber. The result is a warm and sophisticated vanilla that avoids being cloying, offering a perfect balance of sweet and woody notes that is both comforting and complex.
Byredo
For those who admire Phlur's ability to tell a story through scent, the luxury Swedish brand Byredo is a worthy aspirational step up. Known for its minimalist aesthetic and conceptually rich fragrances, Byredo translates memories and emotions into olfactory art. Two scents in particular capture a similar spirit. Gypsy Water is a celebrated woody and aromatic fragrance with notes of bergamot, juniper, and vanilla that evokes a sense of nomadic freedom. Mojave Ghost, on the other hand, is a more ethereal woody composition inspired by the resilient ghost flower of the desert. Both are understated, elegant, and designed to become a personal signature.
