1. The Architectural Loafer
This look is a nod to the clean lines and sculptural forms you'll be admiring. Start with a pair of chunky, substantial loafers—think a thick lug sole or polished horsebit detail. Pair them with wide-leg
trousers in a neutral tone like cream, black, or camel. The generous cut of the pants should just 'break' over the top of the loafer. On top, opt for a structured, slightly oversized blazer over a simple cashmere knit or a crisp white shirt. The key is playing with strong, architectural silhouettes while keeping the color palette minimal and sophisticated. It’s a powerful, comfortable uniform that projects quiet confidence.
2. The Elevated Trainer
Forget your gym shoes; we’re talking about sleek, minimalist leather or suede trainers. A clean, low-profile sneaker is the perfect anchor for a more relaxed but equally chic ensemble. Try pairing them with a fluid, long-sleeved knit dress that hits mid-calf. Throw a classic trench coat over your shoulders for an effortless layer that handles London's famously unpredictable weather. This combination of a soft, feminine dress with practical, modern footwear feels current and incredibly smart for a long day on your feet. It’s comfortable without ever looking too casual.
3. The Polished Combat Boot
A combat boot might feel edgy, but a well-made, polished version can ground a more artistic outfit. The trick is juxtaposition. Wear your boots with something unexpected, like a flowing midi or maxi dress in a painterly floral or abstract print. The toughness of the boot balances the softness of the dress, creating a dynamic look that feels both romantic and resilient. A leather jacket can complete the ensemble, but a soft, oversized cardigan works just as well for a slightly gentler feel. This is for the person who wants to mix a little bit of grit with their glamour.
4. The Modern Ballet Flat
The ballet flat is back, but with a modern edge. Look for versions with a squared-off toe or a subtle hardware detail to keep them feeling contemporary. These flats are perfect for a look that channels Parisian chic. Pair them with high-waisted, straight-leg denim and a beautifully made sweater—perhaps a Breton stripe or a simple, elegant black turtleneck. A sharp, tailored wool coat worn on top will elevate the entire outfit. It’s a timeless formula that feels both put-together and utterly unbothered, making it perfect for navigating gallery booths with ease.
5. The Statement Brogue or Derby
A classic men's-inspired shoe like a brogue or derby signals an appreciation for craftsmanship and detail. Make the shoe a focal point by pairing it with cropped trousers or ankle-length jeans that show it off. From there, you can build a look that’s either classic or creative. For a more traditional gallerist vibe, add a crisp button-down shirt and a fine-gauge knit. For something more playful, try a brightly colored or patterned statement jacket. This look works because it’s rooted in classic tailoring but allows for a splash of personality.
6. The Utilitarian Mary Jane
Another classic shoe making a strong return is the Mary Jane. For an art fair, skip the delicate versions and opt for a sturdier, more utilitarian style—perhaps with a thicker sole or multiple straps. Pair these with a denim or canvas midi skirt and a simple, tucked-in t-shirt or blouse. The effect is slightly bookish and intellectual, but in a very cool, self-aware way. The sturdiness of the shoe makes it practical for hours of walking, while the silhouette itself adds a touch of quirky charm to an otherwise simple outfit.
7. The Avant-Garde Mule
For the attendee who sees fashion as wearable art, a backless mule or slipper in a unique material—like shearling, velvet, or a metallic finish—is the way to go. This is the boldest of the flat-shoe options. To make it work for Frieze, lean into a monochrome or coordinated set. Think a pair of wide, silk trousers with a matching oversized shirt, creating a look that feels like luxurious, intentional loungewear. The simple, elegant lines of the clothing allow the experimental shoe to stand out. It’s a look that says you're as much a part of the creative landscape as the art on the walls.
