The Rise of ‘Grandpacore’
The grandpa cardigan is the hero piece of a broader aesthetic trend dubbed “grandpacore” or “eclectic grandpa.” First flagged by Pinterest as a major trend, it’s a style that celebrates vintage-inspired, comfortable, and timeless pieces you might find
in your grandfather's closet: think chunky knits, corduroy pants, and classic loafers. On platforms like TikTok, the #grandpacore tag has amassed millions of views, with creators showcasing thrifted finds and layered, eccentric outfits. This movement is more than just fashion; it’s a reaction against the relentless pace of micro-trends and fast fashion. It embraces the charm of clothing with a sense of history, sustainability, and personal character, making the cardigan a symbol of a more mindful approach to style.
The Celebrity Stamp of Approval
Of course, a trend doesn’t truly explode without a push from the people everyone is watching. Celebrities have been instrumental in rebranding the cardigan from frumpy to fashionable. Style icons like Harry Styles, with his viral multi-colored patchwork cardigan, and Tyler, the Creator, who has made the preppy-eclectic look his signature, have shown a new generation how to wear the knit with personality. The look isn't limited to menswear; everyone from Gigi Hadid and Taylor Swift to Dakota Johnson have been spotted in cozy, oversized cardigans, proving the piece's gender-neutral appeal. They wear them layered over tees, as standalone tops, or as a relaxed alternative to a jacket, showcasing the cardigan’s immense versatility.
A Cultural Shift Toward Comfort
The grandpa cardigan’s resurgence is also perfectly timed with our collective desire for comfort. In a post-pandemic world, many have prioritized clothing that feels as good as it looks. The cardigan is essentially a wearable hug—a soft, versatile layer that offers warmth and ease without sacrificing style. It’s the perfect “third piece” to throw on for a casual meeting, a coffee run, or lounging at home, instantly making an outfit feel more put-together. This shift reflects a move away from rigid, hyper-stylized dressing and toward authenticity and unfiltered comfort. The grandpa sweater checks all the boxes: it's practical, cozy, and effortlessly stylish.
From Military Staple to Modern Icon
While it feels modern now, the cardigan has a long and storied history. It was named after James Brudenell, the 7th Earl of Cardigan, who popularized a knitted wool waistcoat during the Crimean War in the mid-1850s. This practical garment provided warmth without restricting movement for soldiers. After the war, its popularity grew, transitioning from military wear to civilian fashion for men and, by the early 20th century, for women as well. Throughout the decades, it’s been a symbol of preppy collegiate style in the '50s, a staple of '60s mod culture, and a cozy favorite of '90s grunge. Today, designers like Miu Miu, Gucci, and Chanel continue to reinvent the cardigan, introducing fresh silhouettes, cropped cuts, and bold colors that keep it relevant on the runway.
