Mirror Now Reinvents News for New India: A Multi-Interest Destination for the Next Generation of Viewers

New Delhi: Times Network, India’s leading broadcast network has relaunched Mirror Now, unveiling a bold new identity and content philosophy designed for a generation that no longer consumes information in silos. Built for young, urban, digital India, Mirror Now is positioned as a premium destination where news, business, culture, entertainment, lifestyle and social conversations come together on a single platform. With the proposition "One Channel. World of News”, Mirror Now expands the definition of a news channel beyond traditional headline-driven programming to become a comprehensive information ecosystem for a new generation of viewers. The reimagined channel will target viewers aged 22–40 across urban India, including young professionals,

entrepreneurs, creators and aspirational consumers who are shaping the country’s future. Through a mix of television and digital-first content strategies, Mirror Now will also leverage the influence of seasoned anchors and creators to extend conversations beyond the screen and drive deeper audience engagement across platforms. Content will span Business news, Breaking news, Politics, Global news, Auto, Tech, entertainment and others. A key pillar of the channel’s prime-time offering will be the return of The Urban Debate, Mirror Now’s flagship weekday show at 9 PM. Anchored by Shreya Dhoundial, Executive Editor, Times Network the highly watched show will bring sharp analysis, diverse perspectives and accountable journalism to the issues shaping contemporary India. From governance, policy and business to culture, society and the conversations driving public discourse, The Urban Debate will serve as a powerful platform for informed debate, reflecting the concerns and aspirations of a new generation of viewers while staying true to Mirror Now’s commitment to credible, impact-driven journalism.As India continues to redefine how information is consumed, Mirror Now aims to become the trusted destination that reflects the many interests, aspirations and conversations shaping the country’s next chapter.Mirror Now. "One Channel. World of News”.

Times Network

TIMES NETWORK, a premium broadcast network is part of India’s largest media conglomerate, The Times Group. Times Network takes the centre stage in influencing the influencer, by delivering the most compelling and irreplaceable content to over 200 million urban affluent viewers in India and is available in over 100 countries across the globe. It houses best in class English and Hindi News channels including; Times Now, ET Now, Mirror Now, Times Now Navbharat, ET Now Swadesh; Hollywood channels - MN+; Romedy Now; MNX; Bollywood channel - Zoom, Times Influence and The Zoom Studios – an original content creator that brings stories to life with relatable and compelling narratives. The digital entities of the Network, including timesnow.in, etnow.in, timesnownavbharat.in, zoomtv.com, etnowswadesh.com, digit.in, timesfoodie.com, healthandme.com, timesdrive.in, and unilist.in seamlessly adapted to serve the diverse nature and interests of the content-savvy internet audience.

The Times Group:

The Times Group is the leading media conglomerate in India with premium offerings across diverse businesses such as Television, Digital, Print, Radio, Outdoor Media, Events, Marquee IP, Music, Movies, Real Estate Marketplace, Education and Investments. As India’s most influential news and entertainment content provider, it houses some of the country's leading brands such as Times Now, ET Now, Mirror Now Times Now Navbharat, ET Now Swadesh; Zoom, Movies Now HD; MN+; Romedy Now; MNX, Mirchi, Gaana, Times Play, Magicbricks, Junglee Pictures, Times OOH, Times Music, Junglee Music, Filmfare, Femina, Grazia, Times Influence and ET Edge, among others. The Times Group’s Bennett University and TimesPro are fast taking leadership positions in the higher education and executive education categories respectively and it has recently diversified into global sports through a joint venture for the world’s fastest growing sport of Pickleball.The digital entities of the Network produce and curate content for digital audiences across the world through its multiple brands, including timesnow.in, etnow.in, timesnownavbharat.in, zoomtv.com, etnowswadesh.com, digit.in, timesfoodie.com, healthandme.com, timesdrive.in, and unilist.in.