Times Now Sets New Benchmarks in 2025 Bihar Elections with Consistent Viewership Leadership

In the heat of the 2025 Bihar Assembly Elections, Times Now has emerged as the #1 choice for viewers, capturing a dominant 39% viewership during the critical counting week (Source: BARC| Megacities| NCCS AB 22+| Wk.45 2025), marking its authority as the English news election headquarters.On the pivotal counting day of November 14, 2025, Times Now outpaced all competitors with an impressive 51% share, reinforcing its unrivalled connection with the electorate (Source: BARC| Megacities| NCCS AB 22+| 14th Nov. 2025). This commanding lead underscores Times Now’s ability to deliver real-time, incisive election news with unparalleled credibility.Viewership during counting day prime time further cemented Times Now’s dominance with a towering 57% share between

8 PM and 11 PM, driven by flagship programs, namely, India Upfront, The Newshour @9, and The Newshour @10, dedicated to delivering in-depth analyses and expert perspectives (Source: BARC| NCCS AB 22+| Megacities| 14 Nov 2025, WD 2000-2300hrs).Times Now’s supremacy extended to exit polls coverage as well, leading with a 52% viewership share during the exit polls on November 11, 2025, reaffirming its reputation as the most trusted news channel for election insights (Source: BARC| Megacities| NCCS AB 22+ | 11th Nov. 2025, 1830-1900hrs).Throughout the election buildup from weeks 40 to 45 of 2025, Times Now maintained a consistent edge over competitors, securing a 38% share, which highlights its unshaken position as the primary election news destination for discerning English news audiences (Source: BARC| Megacities| NCCS AB 22+| Wk.40-45 2025)Times Now’s seamless blend of live coverage, expert analysis, and comprehensive reporting, alongside its potent programming lineup, confirms its mantle as the definitive election headquarters in India’s English news space for the 2025 Bihar Assembly Elections.

TIMES NOW

TIMES NOW has been India’s No. 1 English News channel for over a decade now. It is a channel that stands for credibility and unbiased approach in bringing news and reportage to the viewers. Sharp, incisive and direct, Times NOW is the nation’s voice in news. Its distinctive style and fearless approach make it different from the others. TIMES NOW engages with viewers in 100 countries across the globe. For further information visit – www.timesnownews.in

TIMES NETWORK

TIMES NETWORK, a premium broadcast network is part of India’s largest media conglomerate, The Times Group. Times Network with its credo "Now or Nothing", takes the centre stage in influencing the influencer, by delivering the most compelling and irreplaceable content to over 200 million urban affluent viewers in India and is available in over 100 countries across the globe. It houses best in class English and Hindi News channels including; Times Now, ET Now, Times Now Navbharat, ET Now Swadesh; Hollywood channels - MN+; Romedy Now; MNX; Bollywood channel - Zoom, Times Influence and The Zoom Studios – an original content creator that brings stories to life with relatable and compelling narratives. The digital entities of the Network, including Timesnow.in, ETNow.in, TimesNowNavbharat.com, Zoomtv.com, ETNowSwadesh.com, Digit.in, TimesFoodie.com, Times Drive, and Telly Talk are seamlessly adapted to serve the diverse nature and interests of the content-savvy interent audience.