What is the story about?
What's Happening?
Tower 28 has emerged as a transformative brand in the beauty industry, offering products specifically designed for sensitive skin. Founded by a person with eczema, the brand focuses on clean, vegan, and fragrance-free formulations. Tower 28's product line includes the SunnyDays SPF 30 Tinted Sunscreen Foundation, SOS Rescue Spray, and various concealers and blushes, all crafted to address skin issues like redness and acne. The products are recognized by the National Eczema Association, ensuring they meet stringent standards for sensitive skin care.
Why It's Important?
Tower 28's approach to makeup and skincare is significant as it addresses the needs of individuals with sensitive skin, a demographic often overlooked by mainstream beauty brands. By prioritizing gentle, effective ingredients, Tower 28 sets a precedent for inclusivity and safety in beauty products. This focus on sensitive skin care could influence industry standards, encouraging other brands to develop products that cater to similar needs, thereby expanding consumer options and promoting healthier skin practices.
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