What is the story about?
What's Happening?
Moose Knuckles has unveiled its fall 2025 campaign, 'Pulse of the City,' featuring model Amelia Gray. The campaign marks a new chapter under CEO Ellen Kinney, focusing on reimagining core silhouettes for global style capitals. The campaign spans cities like New York, Montreal, and Paris, showcasing Moose Knuckles' Canadian spirit and modern life intersection. The collection includes iconic styles like the Ballistic Bomber and Stirling Parka, emphasizing innovation and craftsmanship.
Why It's Important?
The fall campaign is a strategic move by Moose Knuckles to position itself for global growth and expansion. By highlighting its Canadian roots and engaging with international audiences, the brand aims to strengthen its market presence and appeal to a diverse customer base. The campaign's focus on innovation and cultural relevance is expected to enhance brand recognition and drive sales, contributing to Moose Knuckles' long-term growth strategy.
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