What is the story about?
What's Happening?
An opinion piece in The Business of Fashion discusses how the concept of 'optimisation' has influenced men's wellness. The article critiques the shift from traditional wellness practices to data-driven, performance-focused approaches. It highlights the rise of male wellness influencers who promote biohacking and self-surveillance as a form of masculine competition. The piece argues that this trend has created new forms of performance anxiety, as men strive to meet metrics and standards set by wellness culture.
Why It's Important?
The article raises important questions about the impact of optimisation culture on men's mental health and self-perception. By focusing on data and performance, wellness practices may inadvertently contribute to stress and anxiety rather than alleviating them. This critique encourages a reevaluation of wellness strategies to better address men's holistic health needs. As the wellness industry continues to evolve, there may be opportunities to develop more inclusive and balanced approaches that prioritize well-being over metrics.
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