What's Happening?
Manifest 002, a new retail concept store, is set to open in Washington, D.C.'s Union Market District in September. The store, co-founded by KJ Hughes, Susan Morgan, and Brian Merritt, aims to provide a community-focused space rather than a traditional retail environment. The 9,700-square-foot store features a barbershop, café, and a curated selection of fashion brands. The concept emphasizes comfort and community, with the barbershop serving as a cultural anchor. The store has already attracted attention from high-profile figures, including former First Lady Michelle Obama, who recorded a podcast there. Manifest 002 builds on the success of its first location in Adams Morgan, which opened in 2021.
Why It's Important?
Manifest 002 represents a shift in retail strategy, focusing on creating a community space rather than purely transactional interactions. This approach could redefine success metrics in retail, prioritizing customer experience and community engagement over sales volume. The store's unique model may influence other retailers to adopt similar strategies, especially in urban areas where cultural and community spaces are in demand. By offering a diverse range of services and products, Manifest 002 caters to a broad audience, potentially setting a new standard for retail environments.
What's Next?
As Manifest 002 opens, it will be interesting to observe how the community responds to this new retail model. The store's success could lead to further expansion or inspire similar concepts in other cities. Additionally, the involvement of high-profile figures like Michelle Obama may attract more attention and visitors, further establishing Manifest 002 as a cultural hub in Washington, D.C.
