What is the story about?
What's Happening?
The fall 2025 makeup trends emphasize a skin-first approach, focusing on fresh, balanced skin that is neither too dewy nor too matte. Makeup artists like Alex Levy and Kelli Anne Sewell note that clients are seeking comfort and enhancement without straying from established beauty norms. The minimalist, no-makeup makeup aesthetic remains popular, with skin tints and concealers replacing full-coverage foundations. Additionally, there is a resurgence of goth and grunge makeup styles, reflecting a desire to express underlying feelings of angst and defiance.
Why It's Important?
These trends reflect broader societal shifts, where individuals seek authenticity and self-expression through beauty. The emphasis on skin care and natural looks aligns with the growing demand for products that enhance rather than mask one's features. The resurgence of bold makeup styles like goth and grunge indicates a cultural movement towards using beauty as a form of social and political expression. This shift could influence the beauty industry to innovate and cater to diverse consumer needs, impacting product development and marketing strategies.
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