What's Happening?
SeaLink Marine & Tourism has implemented UserWay technology across its customer-facing websites to enhance accessibility for users with various impairments. This initiative includes features such as text size adjustments, screen reader compatibility, and real-time language translation into 50 languages. Over the past year, SeaLink has addressed nearly 40,000 Web Content Accessibility Guidelines (WCAG) violations, achieving a digital accessibility score of 95 percent, surpassing the industry benchmark of 80 percent. The company is committed to removing barriers and providing inclusive access to travel information, ticketing, and support services, aligning with its goal to offer brilliant experiences to all guests.
Why It's Important?
SeaLink's focus on accessibility is significant as it caters to a diverse range of travelers, including those with vision, hearing, cognitive, or mobility impairments. By improving digital accessibility, SeaLink is enhancing the travel experience for international and culturally diverse communities, as evidenced by the frequent use of languages such as Chinese, Japanese, and Italian. This initiative not only supports inclusivity but also positions SeaLink as a leader in accessible travel, potentially increasing its market share and customer satisfaction. The company's efforts reflect a broader trend in the tourism industry towards more inclusive and accessible services.
What's Next?
SeaLink plans to continue its accessibility upgrades across its operations, including ferry terminals and vessels. Future developments include the introduction of new Kangaroo Island ferries with lifts to all levels and accessible designs throughout. These upgrades are part of a $57 million investment aimed at ensuring a more inclusive and comfortable journey for all passengers. SeaLink's ongoing commitment to accessibility is expected to further enhance its reputation and attract a wider range of travelers, including those requiring disability assistance and companion animals.
Beyond the Headlines
SeaLink's participation in the Hidden Disabilities Sunflower Program highlights its dedication to supporting inclusive travel. This global initiative, recognized by major airports and transport networks, empowers SeaLink's teams to create compassionate and accessible experiences. The company's approach not only addresses immediate accessibility needs but also contributes to long-term cultural shifts towards inclusivity in the travel and tourism sector.
