What is the story about?
What's Happening?
Sharon Chuter, the founder of Uoma Beauty, has died at the age of 38. Known for her activism and efforts to promote inclusivity in the beauty industry, Chuter founded Uoma Beauty in 2019, offering a wide range of foundation shades. She was also behind the 'Pull Up or Shut Up' movement, which called for transparency in the employment of Black individuals within beauty companies. Her passing was confirmed by representatives and reported by Kirbie Johnson's newsletter.
Why It's Important?
Sharon Chuter's death is a significant loss to the beauty industry, particularly in the realm of inclusivity and diversity. Her work with Uoma Beauty and the 'Pull Up or Shut Up' movement challenged industry norms and pushed for greater representation of women of color. Her legacy may inspire continued advocacy for diversity in beauty, influencing brands to adopt more inclusive practices. The industry may see increased efforts to honor her contributions and continue her mission.
What's Next?
Following Chuter's passing, the beauty industry may witness tributes and initiatives aimed at preserving her legacy. Stakeholders, including beauty brands and advocacy groups, might increase their focus on inclusivity and transparency. The ongoing lawsuit initiated by Chuter against MacArthur Beauty and BrainTrust could also see developments, potentially impacting the future of Uoma Beauty's assets.
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