What's Happening?
Kylie Jenner has introduced a new lip trend for the fall/winter 2025 season, featuring a pale pink satin lipstick paired with a cool-toned brown liner. This look aligns with the forecasted trends for the season, as highlighted by Teen Vogue. Jenner's choice of makeup, shared via Instagram, includes a muted pink lip color that offers a middle-ground alternative to the more extreme 'concealer lips' trend that has been making a comeback. The trend is part of a broader resurgence of lighter lip colors, with Pantone naming 'mocha mousse' as the color of 2025.
Why It's Important?
Kylie Jenner's influence in the beauty industry is significant, and her endorsement of a particular style can drive consumer trends and sales. The introduction of this lip combo could impact makeup sales, particularly for brands that offer similar shades. It also reflects a shift in beauty trends towards lighter, more neutral tones, which could influence fashion and beauty marketing strategies. This trend may benefit cosmetic companies that are quick to adapt to these changes, while those that focus on darker, more traditional fall colors might see a decline in sales.
