D Launches Masterclass to Equip Creative Directors with Leadership Skills

What's Happening?

D&AD has introduced a new online masterclass aimed at emerging creative leaders, focusing on building leadership skills essential for modern creative management. The course, led by Mick Mahoney, a seasoned creative leader, will cover topics such as delegation, feedback, and trust-building. The masterclass is designed to address the challenges faced by new managers in the creative industry, where many fail within two years due to a lack of preparation for leadership roles. Participants will engage in ten online sessions to develop skills that foster team success and personal growth.

Why It's Important?

The initiative is significant as it addresses a critical gap in the creative industry where many talented individuals struggle when transitioning to leadership roles. By equipping new managers with the necessary skills, the masterclass aims to reduce the high failure rate among new leaders, thereby enhancing the overall effectiveness and productivity of creative teams. This focus on leadership development is expected to foster a culture of trust and collaboration, ultimately benefiting the industry by nurturing successful creative projects and empowering teams.

What's Next?

The masterclass is set to begin on September 23, 2025, with over six practical modules. As participants complete the course, they are expected to apply their newly acquired skills in real-world settings, potentially leading to improved team dynamics and project outcomes. The success of this program could inspire similar initiatives across other sectors, emphasizing the importance of leadership training in creative fields.

Beyond the Headlines

The masterclass also highlights the evolving nature of leadership in creative industries, where traditional hierarchies are being replaced by more collaborative and team-oriented approaches. This shift reflects broader changes in workplace culture, where the emphasis is on empowering individuals and fostering environments that support innovation and creativity.