What's Happening?
The red wine makeup trend, which gained popularity over the summer, is receiving a gothic update for the fall season, as reported by Allure. This trend is characterized by deep, wine-colored hues applied to eyes, lips, and cheeks, offering a versatile palette that suits various skin tones. Makeup artists suggest using a combination of burgundy, plum, and maroon shades to create a smoky eye effect, while also recommending products like the Ilia Multi-Stick and Ami Colé Desert Date Cream Blush & Lip Multistick for a cohesive look. The trend emphasizes blending techniques to achieve a polished finish without harsh lines.
Why It's Important?
The evolution of the red wine makeup trend reflects broader shifts in beauty preferences, where consumers are increasingly drawn to bold, expressive looks that allow for personal creativity. This trend's adaptability makes it appealing to a wide audience, from those seeking dramatic transformations to individuals preferring subtle enhancements. As the beauty industry continues to innovate, trends like these can drive product development and influence seasonal marketing campaigns. The focus on versatile, multi-use products also aligns with consumer desires for convenience and value, potentially impacting purchasing decisions.