What is the story about?
What's Happening?
Chloé's winter campaign, captured by photographer David Sims, features model Grace Hartzel in a Belle Époque villa, evoking a 70s mood. Creative director Chemena Kamali drew inspiration from Villa Nellcôte in the early 1970s, emphasizing creative freedom and decadent ease. The campaign will appear on Chloé's digital channels, showcasing the brand's winter collection with frothy blouses, heirloom jackets, and quilted coats.
Why It's Important?
Chloé's campaign highlights the brand's ability to blend historical inspiration with contemporary fashion, appealing to consumers seeking unique and nostalgic designs. By focusing on 70s hedonism, Chloé taps into a cultural moment that resonates with modern audiences, potentially driving interest and sales. The campaign reinforces Chloé's position as a leader in luxury fashion, known for its creative direction and distinctive style.
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