What's Happening?
The Air Jordan 10 Retro Shadow, a sneaker originally released in late 1994, is set to be reissued in November 2025. This sneaker was part of Michael Jordan's collection during his first NBA retirement and briefly worn upon his return to the league in 1995. The upcoming release will feature the traditional single-layer toe box, maintaining the original Charred Gray/True Red/Black colorway. The sneaker's outsole is inscribed with Jordan's on-court achievements up to that point in his career. The reissue will be available from Nike's Snkrs app and select Jordan Brand retailers globally, priced at $210.
Why It's Important?
The reissue of the Air Jordan 10 Retro Shadow is significant for sneaker enthusiasts and collectors, as it represents a piece of basketball history associated with Michael Jordan's career. The sneaker's return could drive substantial sales for Nike and Jordan Brand, reflecting the enduring popularity of Jordan's legacy and the Air Jordan line. This release may also influence market trends in the sneaker industry, highlighting the demand for retro styles and the cultural impact of basketball sneakers.
What's Next?
The release of the Air Jordan 10 Retro Shadow is scheduled for November 19, 2025. Sneaker fans and collectors are likely to anticipate high demand, potentially leading to quick sell-throughs. Retailers and the Snkrs app may prepare for increased traffic and sales, while secondary markets could see heightened activity as collectors seek to acquire the sneaker. The success of this release may encourage Nike to continue reissuing other popular retro styles.
