What is the story about?
What's Happening?
The grunge makeup trend, originally popularized in the late 1980s and early 1990s, is experiencing a resurgence according to Pinterest's fall trend report. Searches for '90s grunge makeup' and 'soft grunge makeup look' have significantly increased, with 'clean grunge' makeup searches spiking by over 600 percent. This modern interpretation of grunge makeup includes a variety of styles, from swampy brown eyeshadow and dark matte lipstick to sharply contoured faces with smudged black cat eyes. Despite the trend's popularity, there is confusion over what constitutes grunge makeup today, as social media platforms like TikTok and Instagram showcase diverse interpretations that lack a common thread.
Why It's Important?
The revival of grunge makeup reflects broader sociopolitical and cultural shifts. Historically, the grunge aesthetic was a form of protest against societal norms, characterized by unkempt looks and angsty lyrics from alternative rock bands in the Pacific Northwest. The current interest in grunge makeup may indicate a growing desire to challenge conventional beauty standards and embrace individuality. As the trend gains traction, it could influence beauty industry practices, encouraging brands to cater to consumers seeking non-traditional and expressive makeup styles.
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