What is the story about?
What's Happening?
Meghan Markle recently appeared in a Bloomberg interview wearing a bright yellow pleated midi skirt from Jenni Kayne, marking a departure from her usual neutral palette. The skirt, part of a monochromatic ensemble, is currently available at a 20% discount for Labor Day weekend. This fashion choice aligns with the 'Meghan Markle effect,' where her clothing choices often boost the visibility and sales of the brands she wears. The skirt is noted for its versatility, suitable for various occasions from office wear to casual outings.
Why It's Important?
Meghan Markle's fashion choices often influence consumer behavior, particularly benefiting smaller and female-founded brands. Her endorsement of Jenni Kayne's skirt could significantly boost the brand's visibility and sales, reflecting the power of celebrity influence in the fashion industry. This trend also highlights a shift towards bold colors in fashion, as seen in recent runway shows, suggesting a broader acceptance and popularity of vibrant hues in upcoming seasons.
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