US remains biggest market for Indian exporters selling through Amazon despite tariffs

The United States remains the largest market for Indian exporters selling through Amazon, despite ongoing tariff uncertainties and geopolitical trade pressures.

Amazon’s Head of Global Selling India said the US continues to dominate as a destination for Indian sellers because of the scale of retail demand and consumer spending power, even as exporters increasingly explore opportunities in Europe, West Asia and Latin America.

The update came as Amazon announced it has surpassed $20 billion in cumulative e-commerce exports from India ahead of its original 2025 target. The company has now raised its export goal to $80 billion by 2030. The growth reflects the rapid expansion of the Global Selling programme, which has grown from about 100 sellers in 2015 to nearly two lakh exporters today, across 28 states, seven union territories and more than 200 cities.

Seller participation continues to widen beyond major metros. Traditional manufacturing and craft clusters such as Panipat, Moradabad, Tiruppur, Bhadohi and Karur are emerging as strong contributors to cross-border e-commerce. According to the company, seller interest has remained resilient even in the face of tariff discussions.

Export momentum is being powered by both traditional Indian strengths and newer consumer brands. Categories such as home décor, carpets, apparel and textiles have reported strong double-digit growth over the past decade. At the same time, digital-first brands in beauty, health and personal care, furniture and educational toys are expanding at even faster rates, reflecting the rise of Indian D2C companies selling directly to global consumers without intermediaries.

On tariff issues, Amazon said these fall within broader government-to-government trade negotiations. The company’s focus is on capability-building to make exporting simpler. This includes cross-border logistics and warehousing support, easing compliance and documentation, and enabling sellers to store inventory in overseas fulfilment centres for faster delivery. Recent measures under the Foreign Trade Policy, along with the RBI’s easing of ED-PMS reconciliation requirements, have also helped reduce procedural friction for exporters.

With cumulative exports now above $20 billion, the company is focused on scaling its contribution to the new $80 billion target by 2030. While diversification into new global markets is underway, Amazon noted that the US remains central to India’s online export growth. Demand from American consumers remains strong, and Indian sellers continue to scale their presence in the market despite tariff-related uncertainty.