• Built for a social-first and video-first Gen Z India, one of the country’s largest AI-powered hypervalue platforms goes live • In the new app, customers play and earn every day, every session makes shopping
more personalized and intuitive
• Gamification-led commerce replaces the transactional model, turning daily visits into rewards, discovery into delight
Bengaluru, May 25, 2026 – Shopsy by Flipkart, one of India’s fastest-growing hypervalue e-commerce platforms, today announced the launch of the new AI-powered Shopsy app. The platform transformed from an offers-led shopping destination into an engaging, rewarding gamified experience built for India’s next 100 million shoppers - young, aspirational, value-conscious consumers across metros and tier 2+ cities who are reshaping how India shops online.
India’s Next Commerce Wave: The Opportunity Shopsy Is Built to Serve
Three structural shifts are redefining India's e-commerce landscape: Tier 2+ cities now account for 65%* of new shopper growth; Gen Z, a cohort with fundamentally different discovery habits, accounts for almost half of the online shopper base in India; and a trust gap that still persists on digital platforms.
Shopsy’s new app addresses each of these shifts: a platform that unites social discovery, video-led product experience, personalization and a gamified rewards loop into a seamless and intuitive journey for the hyper-connected Gen Z and the next 100 million Bharat shoppers, meeting the shopper where they are and earning their trust before the transaction.
AI-Powered Informed Shopping Builds Trust Before the Transaction
Every part of the reengineered app has been designed around how Bharat’s shoppers shop, from how they discover to how products are showcased. Product pages are built around immersive visuals, real customer photos, and autoplay video that convert intent into engagement. AI-powered search and personalization surface the right product to the right shopper at the right moment, with an understanding of regional intent and vernacular discovery patterns that make the experience feel native rather than generic.
The result is an intuitive, trust-first shopping experience where confidence is built before the transaction, and commerce adapts to the individual user.
Balaji Thiagarajan, Chief Technology and Product Officer, Flipkart, said, “Gen Zs now account for nearly 40-45% of India's e-retail market, and they have distinct shopping preferences. They discover through video, engage through immersive experiences, and gravitate towards interactive shopping experiences. Shopsy’s new AI-powered personalization understands the diverse ways Indian consumers think, browse, and shop across regions and cohorts. With AI native discovery, videofication, and a gamified rewards system built into the core experience, the new Shopsy app is engineered to let technology adapt to the customer, rather than the other way around.”
Introducing Game-Led Commerce: The New Language of Shopping
Shopsy’s gamification layer is built into the core experience, not a standalone tab. At the heart of it are games designed around what users already love — the cultural formats that resonate with Millennials to pop culture, memes, and competitive mechanics that excite Gen Z — making every interaction feel social and participatory.
Every interaction – app login, streaks, and culturally rooted game formats – earns SuperCoins, redeemable directly against purchases, creating a seamless loop between engagement and value. New users are onboarded through a quiz-style experience that surfaces personalized offers from the very first session, directly addressing the cold-start problem that has historically constrained new-shopper conversion. The homepage refreshes dynamically with each visit and with every win, customers earn SuperCoins, Flipkart’s unified loyalty currency. Using these SuperCoins, customers can reduce the value of the product.
Sakait Chaudhary, Senior Vice President, Softlines, Grocery, Marketplace and Shopsy, Flipkart, said, “India’s next 100 million shoppers are reshaping commerce, they are experimental, deeply rooted in culture and driven by experiences that are both engaging and rewarding. For Gen Z shoppers, earning while engaging creates a powerful new value proposition. With Shopsy, we are building a games-led commerce ecosystem where every interaction, especially gameplay, adds tangible value. The new app brings together AI-powered personalization, gamification and trust infrastructure to create a shopping journey that feels intuitive, culturally relevant, trusted and rewarding for Bharat.”
Empowering India’s Sellers and MSME Ecosystem
The new Shopsy app is also a growth platform for India's seller community. With video-enabled catalogues, intelligent listing combinations, and a discovery engine that surfaces the right product to the right shopper at the right moment, sellers can drive greater visibility and conversions. AI-powered tools, previously accessible only to large brands, now give India's small business owners, MSMEs, artisans, and regional manufacturers the same intelligent stage as anyone else.
Shopsy is also a truly zero commission platform, making it an attractive platform for millions of sellers from across Bharat to list and grow their business. As Shopsy’s seller network sources directly from manufacturers, the company continues to deliver quality products at the most competitive prices, while a democratized rate card ensures that the cost of doing business on the platform stays low for sellers of every size.
As Flipkart Group's dedicated platform for value-conscious Bharat, Shopsy reflects the company’s long-term commitment to strengthening the e-retail infrastructure that connects India's next generation of shoppers, sellers, MSMEs and entrepreneurs to the opportunities of the digital economy.
*How India Shops Online 2026, a report by Bain and Company
About Shopsy
Shopsy is one of the fastest-growing hypervalue platforms in India, launched by Flipkart in July 2021. Designed to offer a wide range of quality products from across 1,300 categories like Fashion, Beauty, Home, Mobiles, Large Electronics and more at affordable prices, Shopsy caters to value-conscious consumers of Bharat. It offers everything from fashion and electronics to home essentials and more. With delivery across 20,000+ pin codes and 450+ million app downloads, Shopsy is steering its operations to achieve the vision of creating abundance to enable customers to live king /queen size by offering the best value to Bharat’s value-conscious shoppers. Shopsy offers sellers across India an opportunity to reach a wide audience and grow their businesses. Leveraging cutting-edge innovation and Flipkart's robust supply chain network, Shopsy is poised to meet the growing demand among value-conscious shoppers in Bharat who are becoming digitally savvy.
About the Flipkart Group
The Flipkart Group is one of India’s leading digital commerce entities with a strong technology-first foundation and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip, and super.money. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered user base of more than 500 million, Flipkart’s marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI payments. Beyond shopping, Flipkart continues to create jobs, empower entrepreneurs, and strengthen India’s digital economy.
For more information, please write to media@flipkart.com
(Disclaimer: The above content is a press release and PTI takes no editorial responsibility for the same.). PTI PWR PWR
