Easternio is emerging as one of India’s most promising women-centric fashion brands, built with a clear, bullish vision to serve the evolving aspirations of Gen Z and young millennial consumers. Positioned
at the intersection of trend velocity, cultural relevance, and purpose-led growth, the brand is addressing critical gaps in India’s fashion landscape where young women are often forced to choose between overpriced fast fashion and outdated mass-market labels. Designed for a generation that values self-expression, accessibility, and authenticity, Easternio blends global fashion influences with Indian sensibilities, creating collections that are bold, wearable, and commercially relevant. The brand’s rapid traction reflects a strong founder-led conviction that Gen Z fashion in India is not a niche, but a long-term, scalable opportunity.
Built for the Gen Z Consumer India Is Creating
India’s Gen Z consumers are digitally native, trend-aware, and values-driven. They expect brands to move fast, listen actively, and deliver fashion that mirrors their individuality. Easternio is purpose-built to meet these expectations by focusing on:
• Trend-forward silhouettes inspired by Y2K, streetwear, and global youth culture
• Affordable pricing supported by strong sourcing and manufacturing control
• Designs that balance bold expression with everyday wearability
• An authentic, inclusive brand voice that resonates with real Gen Z communities
Unlike traditional brands that react late to trends, Easternio is structured to move at Gen Z speed. Social-media-driven fashion moments are translated into scalable, wearable collections that reach consumers while trends are still relevant, not after they peak.
The Founders: Bullish Vision Where Legacy Meets the Future
Easternio’s strength lies in the complementary leadership of its founders, Aman Goel and Yukti Gupta, who bring together operational depth and cultural intuition.
Aman Goel | Founder | Strategic Backbone and Legacy Leader
Aman Goel brings over a decade of hands-on experience in the textile and garment industry, backed by a strong third-generation manufacturing legacy. With 10 years of deep involvement across sourcing, production, and quality control, Aman provides Easternio with a rare structural advantage in an otherwise trend-heavy fashion ecosystem.
His understanding of fabric innovation, cost efficiency, and supply-chain scalability ensures that Easternio can grow rapidly without compromising on quality or margins. Aman’s approach reflects a bullish belief that sustainable fashion businesses are built on strong fundamentals, not short-term hype.
Under his leadership, Easternio is designed for long-term scale, operational discipline, and trust-led brand building.
“Legacy is not about the past. It is about knowing how to build something that lasts,” says Aman Goel.
Yukti Gupta | Co-Founder and Chief Drip Officer | Creative and Cultural Driver
Yukti Gupta leads Easternio’s creative vision with a sharp understanding of youth culture and global fashion movements. As Chief Drip Officer, she drives product design, trend direction, and brand aesthetics, ensuring every collection aligns with Easternio’s core promise of bold expression with commercial relevance.
Her ability to decode street trends, digital culture, and social-media aesthetics, and translate them into scalable, wearable fashion, positions Easternio at the intersection of creativity and business impact. Yukti’s leadership ensures the brand stays culturally current while remaining commercially grounded.
“Gen Z wants fashion that feels seen, expressive, and honest. Easternio is built for that reality,” says Yukti Gupta.
Together, Aman and Yukti represent a future-ready founder duo, combining manufacturing intelligence with Gen Z-led creativity to unlock a high-growth fashion opportunity.
Fashion With Meaning at the Core
Beyond aesthetics, Easternio embeds purpose into its business model. A fixed percentage of every sale is allocated toward initiatives that uplift women and underserved communities, reinforcing the belief that fashion can drive measurable social impact.
Key CSR Focus Areas
• Women’s sanitation and menstrual hygiene
• Healthcare support for underprivileged communities
• Education initiatives for young girls
• Skill development and livelihood programs for women
For Easternio, social responsibility is not an afterthought or marketing narrative. It is a core operating principle aligned with the values of its Gen Z audience.
More Than a Brand. A Cultural Movement
Easternio is building more than a fashion label. It is cultivating a community of young women who dress boldly, think independently, and contribute meaningfully to society. Through digital-first engagement, strong storytelling, and creator-led conversations, the brand is shaping a new narrative around modern Indian femininity.
“Easternio is our promise to help young women express themselves with confidence,” says Yukti Gupta. “We combined legacy craftsmanship with Gen Z boldness. That balance is our strength,” adds Aman Goel.
Looking Ahead: Scaling Responsible and Relevant Fashion
As Easternio enters its next phase of growth, the roadmap remains clear. Faster trend cycles without ethical compromise, scalable operations rooted in a decade of textile expertise, and deeper community-led engagement.
With Aman Goel’s 10 years of industry experience and Yukti Gupta’s cultural fluency and creative leadership, Easternio is well positioned to emerge as a leading force in India’s youth-driven, responsible fashion ecosystem.
Easternio is not just creating clothing. It is shaping identity, confidence, and empowered femininity for the next generation.
(Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI PWR
