What is the story about?
Bag charms have quietly become an easy way to personalise everyday accessories without changing the bag itself. Compact, lightweight, and simple to attach, they add small details that reflect mood, interests,
or style preferences. From playful motifs and symbolic elements to cleaner, minimal designs, these accessories work across handbags, totes, backpacks, and even keyrings. Whether used to refresh an older bag or add character to a new one, bag charms offer a low-effort way to experiment with texture, colour, and personality while keeping the overall look balanced and wearable.
Lililo














