In a heavily competitive space, tech stalwart Madhav Sheth has launched a new brand of smartphone with a focused ethos - India-centric data privacy and affordability. His company, NxtQuantum, has launched two
smartphones - the AI+ Pulse and the AI+ Nova 5G. The former is a more budgeted device, priced at Rs. 6,999.
Several users are calling the brand the new Micromax, and we put the AI+ Pulse through the paces by using it for a few weeks, and here's our long-term review:
AI+ Pulse Design
Beginning with the design, the AI+ Pulse has an all-plastic construction. Given its price tag, that is not surprising. The phone manages to win points with its aesthetic, especially its back camera module design. The rainbow pattern on the rear particularly stands out, catching light in ways that elevate the phone's visual appeal. AI+ has made the deliberate choice of incorporating a distinctive red-accented power button on the right spine.
The build quality is solid, although the display is a fingerprint smudge magnet. The phone is slightly bulky, but I didn't mind that at all. At 8.5mm thickness and weighing 193 grammes, the Pulse manages to maintain a sleek profile that does not feel cheap in hand. All buttons are consolidated on the right spine, while the SIM slot sits on the left.
