Hindustan Petroleum Corporation Limited (HPCL) has been conferred with two prestigious recognitions — the CII Digital Transformation (DX) Award and the Jagran HiTech Award — for its flagship DriveTrack
Plus program.
At the CII Digital Transformation (DX) Awards, DriveTrack Plus was recognized in the Customer Experience category for Most Innovative Best Practices, while it also received the Editor’s Choice Award for Best Use of Technology in a Loyalty Program at the Jagran HiTech Awards, which celebrate excellence in technology across the automobile and mobility ecosystem. These recognitions reaffirm HPCL’s commitment to digital transformation, customer-centric innovation, and technology-led growth in the retail and mobility ecosystem.
DriveTrack Plus is HPCL’s prepaid fleet card and loyalty program offering a comprehensive fleet management solution for fleet owners. The program enables purchase of fuel and lubricants across HPCL petrol pumps nationwide and allows digital recharging of CCMS accounts with DriveStars digital incentives on every recharge. In addition to a 0.75% digital incentive, DriveTrack Plus provides accident insurance cover for drivers and co-drivers, a Transport Management System (TMS) for enhanced visibility and control of fleet operations, Sadak Ka Sathi (SKS) roadside assistance supported by a nationwide network of over 18,000 trained mechanics, and an NFC-based contactless fueling solution at select outlets, ensuring accurate fueling and billing under HPCL’s assurance of “What is Filled is Billed.”
These recognitions stand as a testament to the strength and trust reposed in the HPCL brand, which has been recognized as one of India’s most trusted and well-established trademarks. The awards reinforce HPCL’s commitment to delivering reliable, technology-driven solutions that enhance customer confidence and brand credibility across its retail network.
