Indian real estate is standing at a pivotal inflection point. The market is no longer driven by supply; it’s driven by awareness, aspiration and a digitally empowered buyer who knows exactly what to look
for. In this evolving environment, Jindal Realty — under the leadership of Abhay Kumar Mishra, CEO & President — is crafting a distinct roadmap shaped by sustainability, design innovation, and data-led marketing. In a wide-ranging conversation, Mishra shares how consumer expectations are shifting, why sustainability is redefining luxury, and what the industry must do to build lasting trust.
Consumers Are Not Just Buying Homes — They’re Buying Ecosystems
The Indian homebuyer has changed more in the last five years than in the previous fifteen. Gone are the days when gated security and a clubhouse were enough to qualify as premium living. Today’s consumer comes armed with research, comparison data, and clarity on what truly matters.
“Buyers are now more informed and they know exactly what they want — starting from inclusive lifestyle amenities, well-connected vicinity, and long-term appreciation potential,” Mishra observes. He notes that this shift is particularly pronounced in emerging real estate corridors like Sonipat, where Jindal Realty has been developing large-scale townships such as Jindal Global City and Jindal Smart City. According to him, “Homebuyers want integrated townships that offer not just homes, but a holistic lifestyle with green spaces, efficient design, and a rich neighbourhood.”
This desire for completeness — where residential, retail, leisure, and wellness blend seamlessly — has pushed real estate brands to operate more like placemakers than mere developers.
The New Definition Of Urban Luxury
A decade ago, sustainability was a niche differentiator. Today, it is at the heart of consumer priorities and regulatory direction. “We’ve built eco-powered common areas, expansive green belts, and adopted precast technology to reduce waste and enhance energy efficiency,” Mishra shares. These choices do more than reduce the carbon footprint — they redefine luxury as something that coexists harmoniously with nature.
Mishra puts it simply: “True luxury in real estate today means harmony with nature.” As infrastructure projects like UER-II and the RRTS unlock new urban zones, the demand for sustainable, self-sufficient communities will only accelerate.
