Indore (Madhya Pradesh): The Union Budget has placed the Orange Economy, India’s fast-growing creative industry sector, firmly at the centre of its future growth strategy, with a strong focus on the AVGC
sector covering animation, visual effects, gaming and comics.
Recognising the rising global demand for digital and creative talent, the government has proposed the creation of AVGC Content Creator Labs with institutional backing from the Indian Institute of Creative Technologies, Mumbai. These labs will be set up in
15,000 secondary schools and 500 colleges, to provide early exposure, hands-on training and industry-aligned skills to young aspirants. The initiative is designed to prepare India’s youth for a sector expected to generate around two million professionals by 2030, positioning creativity as a serious career pathway rather than a niche option. Complementing this is the launch of the National Destination Digital Knowledge Grid, which will digitally document cultural and spiritual sites across the country. This move is expected to create a new employment ecosystem for local content creators, researchers and storytellers, formally integrating creativity, culture and technology into
India’s development narrative.
Influencers and content creators have welcomed the move, calling it a long-awaited recognition of creativity as a serious profession and a strong step towards building sustainable careers in India’s Orange Economy.
Shashank Garg
