What is the story about?
New Delhi: Shares of ITC Limited tumbled nearly 10 percent on the first trading day of 2026, reaching the lowest levels in almost two years. The dramatic fall was driven by the government’s announcement
of higher excise duties on cigarettes, tobacco products, and bidis, effective February 1, 2026.
The sharp decline triggered a lower circuit, with ITC shares trading at Rs 365 per share at the time, limiting further losses for the day.
