What is the story about?
What's Happening?
Desigual has partnered with Dutch fashion house Botter to create the 'High Tides' capsule collection, which merges both brands' design codes with the sea as a central theme. The collection features an aquatic color palette, marine animal prints, and recycled materials, showcasing Desigual's traditional patchwork techniques. Key unisex pieces include tops, dresses, printed jeans, and deconstructed garments. The collection is available first to Desigual Club members, with a general release scheduled for August 28.
Why It's Important?
The collaboration between Desigual and Botter represents a fusion of Caribbean and Mediterranean influences, emphasizing sustainability and cultural unity. By using recycled materials and marine motifs, the collection highlights the importance of environmental consciousness in fashion. This partnership also reflects the growing trend of cross-cultural collaborations in the industry, offering consumers unique and innovative designs. The focus on unisex pieces challenges traditional fashion norms, promoting inclusivity and diversity.
What's Next?
The full collection will be available to all customers on August 28, following its initial release to Desigual Club members. As the collection hits the market, it may influence upcoming fashion trends, particularly in sustainable and unisex clothing. Desigual and Botter's collaboration could inspire other brands to explore similar partnerships, further integrating environmental and cultural themes into their designs.
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