What's Happening?
Burberry has unveiled its 'Back to the City' campaign, capturing the essence of London through a series of photographs and films shot from a red double-decker bus. The campaign, led by photographer and filmmaker Angelo Pennetta, showcases London's iconic landmarks and vibrant personalities, including musician Jimothy Lacoste and TikTok's Bus Aunty. The campaign features models wearing pieces from Burberry's fall 2025 collection, highlighting new designs such as the Fitzrovia trenchcoat. The initiative reflects Burberry's focus on incorporating humor and light-hearted elements into its brand identity, as emphasized by chief creative officer Daniel Lee.
Why It's Important?
Burberry's 'Back to the City' campaign marks a strategic move to reinforce its connection with urban culture and the dynamic spirit of London. By celebrating the city's landmarks and diverse personalities, Burberry aims to strengthen its brand identity and appeal to a broader audience. The campaign's emphasis on humor and fun aligns with the brand's efforts to differentiate itself in the competitive fashion industry. This initiative also highlights Burberry's commitment to innovation and creativity, showcasing new designs that blend traditional elements with contemporary styles.
