What is the story about?
What's Happening?
Desigual has launched a new capsule collection in collaboration with Botter, a Parisian brand founded by Lisi Herrebrugh and Rushemy Botter. The collection, titled 'High Tides,' draws inspiration from Mediterranean life and the Caribbean roots of the Botter co-founders. It features urban pieces with organic shapes, underwater-themed patterns, and raw details. The collection includes oversized blazers, tunic dresses, denim pants, and fluid shirts, complemented by accessories inspired by beach life.
Why It's Important?
This collaboration marks Desigual's continued strategy to partner with high-profile designers, enhancing its brand appeal and reaching new audiences. By incorporating eco-friendly materials, Desigual aligns with growing consumer demand for sustainable fashion. The collection's unique designs and cultural influences offer a fresh perspective in the fashion industry, potentially attracting a diverse customer base and boosting sales.
What's Next?
The collection will initially be available to members of the Desigual Club, followed by a general release at Desigual boutiques and online. Desigual's ongoing collaborations with designers suggest a commitment to innovation and sustainability, which may lead to further partnerships and product lines. The brand will likely monitor consumer feedback and sales performance to inform future collaborations.
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