What's Happening?
OMODA & JAECOO, brands under the Chery Group, showcased their latest models, the OMODA 4 and OMODA 7, at the 2026 Beijing Auto Show. This event marks the third anniversary of the brands and celebrates surpassing 1 million units in global cumulative sales.
The OMODA 7, known for its avant-garde styling and high-end fashion aesthetics, aims to appeal to the global youth demographic. Meanwhile, the OMODA 4 introduces a 'cyber mecha' design tailored for the cyber-lifestyle generation, featuring an AI Cabin for enhanced smart driving experiences. The brand has expanded into 69 core markets over the past three years, establishing a network of 1,364 dealerships worldwide. OMODA & JAECOO are also advancing in the field of new energy vehicles, leveraging SHS technology to provide efficient solutions globally.
Why It's Important?
The unveiling of the OMODA 4 and OMODA 7 at a major international auto show underscores OMODA & JAECOO's commitment to expanding their global footprint and enhancing their brand presence. This move is significant as it highlights the brands' strategic focus on innovation and market diversification, particularly in the competitive automotive industry. By targeting the youth demographic with trendy and technologically advanced vehicles, OMODA & JAECOO are positioning themselves as leaders in the crossover and off-road vehicle segments. Their expansion into new energy vehicles also aligns with global trends towards sustainability and reduced emissions, potentially increasing their market share in the growing hybrid and electric vehicle sectors.
What's Next?
OMODA & JAECOO plan to continue their global expansion by refining their dual-brand product portfolio and targeting a sales goal of 1 million units in 2027. The introduction of the OMODA 4 with VPD technology later this year will further enhance their offerings in smart driving solutions. As they deepen their presence in international markets, the brands are likely to focus on strengthening their dealership networks and enhancing customer engagement through innovative products and services. The ongoing development of intelligent technologies and new energy solutions will be crucial in maintaining their competitive edge and achieving their long-term objectives.












