What's Happening?
Shake Up Cocktails, a line of craft-inspired canned cocktails, has won the InvestBev Accelerator Fall 2025 Pitch Day competition. Co-founded by Jamie and Dan Fahrner, the brand was inspired by 'Lemon Shake Ups'
from Indiana county fairs. Shake Up Cocktails focuses on delivering maximum flavor with real ingredients, appealing to health-conscious consumers. The brand's success in the accelerator program highlights its strong go-to-market strategy and potential for growth. Shake Up plans to use the $100,000 prize to expand regionally, targeting new markets like Ohio, Iowa, Kentucky, and Texas.
Why It's Important?
Shake Up Cocktails' success in the accelerator program underscores the growing interest in craft-inspired RTD beverages that offer both flavor and health benefits. The brand's focus on real ingredients and vibrant flavors aligns with consumer demand for products that deliver a memorable drinking experience. Winning the accelerator program provides Shake Up with the resources and visibility needed to expand its market presence, potentially influencing other beverage entrepreneurs to prioritize flavor and authenticity in their offerings.
What's Next?
With the support of the InvestBev Accelerator, Shake Up Cocktails plans to scale its operations and increase brand awareness through sampling events and digital promotion. The brand aims to connect with consumers seeking flavorful and fun beverage options at festivals and social events. As Shake Up expands into new regional markets, it will continue to refine its strategy and explore opportunities for growth, potentially setting the stage for national distribution.
