What's Happening?
Kevin Kelly, CEO of Emerald Packaging, a family-owned company based in Union City, California, has shared insights into the company's evolution and its commitment to environmental stewardship. Originally
founded over 60 years ago, Emerald Packaging specializes in flexible plastic packaging primarily for fresh produce. Kelly emphasizes the transition from a family-run to a family-owned business, which has been crucial for its survival and growth. Under his leadership since 1999, the company has expanded its sales from $16.5 million to over $90 million by investing in modern equipment and focusing on produce packaging. Kelly has also been a vocal critic of the plastics industry's recycling practices and has spearheaded efforts to incorporate recycled content into packaging and develop compostable materials. The company is recognized as a California Green Business, highlighting its commitment to sustainability.
Why It's Important?
Emerald Packaging's evolution under Kevin Kelly's leadership is significant for several reasons. Firstly, it demonstrates how family-owned businesses can successfully transition to incorporate external talent and modernize operations, ensuring long-term viability. Secondly, Kelly's focus on environmental stewardship within the plastics industry addresses critical issues related to waste management and sustainability. By pioneering the use of food-grade recycled plastics and compostable materials, Emerald Packaging sets a precedent for other companies in the industry to follow. This approach not only enhances the company's reputation but also aligns with growing consumer demand for environmentally friendly products. The company's success in dominating the produce packaging market further underscores the importance of strategic focus and innovation in driving business growth.
What's Next?
Emerald Packaging aims to reach $100 million in sales within the next two years by enhancing its sales program and potentially establishing a second facility closer to eastern customers. The company is also trialing new compostable materials and paper-based produce packaging that can be recycled curbside. Kelly expresses hope that the next generation will eventually join the business or that it will be turned over to employees, emphasizing the shared ownership and responsibility among all employees. This forward-looking strategy highlights the company's commitment to continuous growth and innovation while maintaining its focus on sustainability and employee engagement.
