What's Happening?
Christopher Buehlman, an author known for his medieval horror novels, has seen a resurgence in popularity for his book 'Between Two Fires'. Originally published by Penguin Random House's Ace imprint in 2012, the book did not initially succeed. However,
after buying back the rights in 2019 and self-publishing, Buehlman found a new audience through online platforms like Reddit and TikTok. The novel, set in 1348 France during a plague, combines elements of horror and fantasy, which has resonated with readers during the pandemic. Buehlman's work has contributed to a burgeoning subgenre of medieval horror, inspiring other authors. His success is also attributed to his engagement with renaissance faire audiences, which kept the book alive after he was dropped by Ace following the Penguin and Random House merger.
Why It's Important?
Buehlman's journey highlights the evolving landscape of the publishing industry, where self-publishing and social media can significantly impact an author's success. His ability to reclaim and self-publish 'Between Two Fires' demonstrates the potential for authors to reach audiences directly, bypassing traditional publishing routes. This shift is significant for the industry, as it underscores the power of digital platforms in reviving interest in older works and creating new market opportunities. Buehlman's success story may encourage other authors to explore self-publishing and leverage social media to connect with readers, potentially altering traditional publishing dynamics.
What's Next?
Buehlman is currently working on a new novel with Tor Nightfire, set in medieval Italy, which he plans to write after his book tour. His continued partnership with Tor Nightfire suggests a return to traditional publishing, albeit with the experience and confidence gained from his self-publishing success. This move could further solidify his influence in the medieval horror genre and expand his readership. As Buehlman continues to explore historical settings in his work, his upcoming projects may further contribute to the popularity and development of the medieval horror subgenre.
