What's Happening?
In 2025, vintage and archival fashion saw a significant resurgence among celebrities, as reported by Vogue. Stylists sourced pieces from renowned vintage dealers like Tab Vintage and Shrimpton Couture. Notable appearances included Kendall Jenner in a Thierry Mugler dress and Kaia Gerber in Valentino. Celebrities like Keke Palmer and Cynthia Erivo showcased vintage looks from Chanel and Givenchy. This trend extended beyond red carpets to everyday street style, with Rihanna and others embracing vintage ensembles.
Why It's Important?
The revival of vintage fashion reflects a broader cultural shift towards sustainability and individuality in style. By opting for archival pieces, celebrities are promoting the reuse of fashion, which can reduce waste and environmental
impact. This trend also highlights the role of stylists in curating unique looks that stand out in a saturated fashion market. The popularity of vintage fashion may influence consumer behavior, encouraging more people to explore second-hand and vintage clothing options.
