What's Happening?
EdgeBeam, a broadcaster-backed venture, has partnered with Soracom to develop a nationwide hybrid network combining ATSC 3.0 and cellular technology. Soracom will provide 4G/5G connectivity in an MVNO-style arrangement, supporting EdgeBeam's use of ATSC 3.0 for
datacasting and video delivery. This partnership aims to enhance connectivity and offer services such as enhanced GPS and digital signage. EdgeBeam's network will initially focus on use cases like precision mapping and targeted advertising in retail venues. The collaboration leverages Soracom's multi-carrier model, which includes connectivity to major U.S. networks like AT&T, T-Mobile, and Verizon.
Why It's Important?
The development of a hybrid ATSC 3.0-cellular network represents a significant advancement in broadcast and telecommunications technology. By integrating these technologies, EdgeBeam aims to provide more robust and flexible connectivity solutions, which could benefit industries such as retail, public safety, and transportation. The ability to deliver high-quality video and data services over a combined network could enhance user experiences and open new revenue streams for broadcasters. This initiative also reflects broader trends in the telecommunications industry towards convergence and the use of IP-based standards to improve service delivery and network efficiency.
What's Next?
EdgeBeam plans to roll out its network for digital signage deployments in the coming months, with a focus on retail environments. The company is also working on integrating its technology into devices like laptops and handheld positioning tools. As the network expands, EdgeBeam may explore additional applications and partnerships to further leverage its hybrid model. The success of this initiative could influence future developments in broadcast and telecommunications, encouraging more collaborations between traditional broadcasters and cellular network providers.
