Peters, Fraser + Dunlop Elevates Rosie Gurtovoy to Head of Media Rights Amidst Expanding Opportunities

What's Happening? Peters, Fraser + Dunlop (PFD) has promoted Rosie Gurtovoy to lead the development of its film and TV division as Head of Media Rights. Gurtovoy, who joined PFD in 2018, has been instrumental in brokering significant deals, including Paramount+'s 'The Revenge Club' and Netflix-A24's

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What is the story about?

What's Happening?

Peters, Fraser + Dunlop (PFD) has promoted Rosie Gurtovoy to lead the development of its film and TV division as Head of Media Rights. Gurtovoy, who joined PFD in 2018, has been instrumental in brokering significant deals, including Paramount+'s 'The

Revenge Club' and Netflix-A24's 'Broken Toys.' Her new role will focus on strategic growth and diversification of rights across multiple formats. PFD CEO Caroline Michel praised Gurtovoy's passion and ability to transform literary works into successful media projects, highlighting the importance of the audio/visual sector in the agency's growth strategy.

Why It's Important?

Gurtovoy's promotion reflects the increasing importance of media rights in the literary and entertainment industries. As content consumption diversifies across platforms, agencies like PFD are positioning themselves to capitalize on the demand for adaptable intellectual properties. This move underscores the strategic shift towards integrating publishing with film and television, offering authors new avenues for their work. Gurtovoy's leadership is expected to drive innovative deals, enhancing PFD's competitive edge in a rapidly evolving market.