What's Happening?
A recent report from Realtor.com highlights a significant shift in the U.S. housing market, where out-of-market shoppers are increasingly driving demand. In the fourth quarter of 2025, 61.9% of home views in the 100 largest U.S. metros were from out-of-market buyers,
a notable increase from 48.6% in 2019. This trend is particularly pronounced in the Sun Belt, where affordable housing and lifestyle appeal attract non-local buyers. Markets like Cape Coral, Florida, and Durham, North Carolina, are seeing high percentages of out-of-market interest. The report suggests that factors such as the search for affordability and new job opportunities, particularly in AI-driven sectors, are motivating this shift.
Why It's Important?
The growing interest from out-of-market buyers reflects broader economic and social trends, including increased mobility and the search for affordable living options. This shift could impact local economies, as new residents bring different demands and resources. It also highlights the changing dynamics of the housing market, where traditional local dominance is waning. For real estate professionals and policymakers, understanding these trends is crucial for planning and development. The increased demand in certain regions could lead to higher property values and changes in local infrastructure and services.
What's Next?
As this trend continues, regions experiencing high out-of-market interest may need to adapt to accommodate new residents. This could involve expanding housing supply, enhancing infrastructure, and adjusting local policies to manage growth sustainably. Real estate markets will likely continue to evolve, with potential implications for housing affordability and community dynamics. Stakeholders, including local governments and real estate developers, will need to monitor these changes closely to respond effectively.
