What's Happening?
Emerging Travel Group (ETG) has broadened its partnership with SynXis Central Reservation System, allowing independent hotels to connect with ETG's network of travel professionals and individual tourists. This expansion enables automated rate and availability
synchronization, providing independent hotels with access to over 110,000 travel professionals via ETG's brands, RateHawk and ZenHotels. The integration aims to simplify connectivity and enhance the competitive positioning of independent hotels in the global market.
Why It's Important?
The expanded partnership between ETG and SynXis offers significant benefits for independent hotels, allowing them to compete more effectively with larger hotel chains by accessing a broader customer base. This development is particularly timely as the travel industry prepares for the upcoming summer season, which is expected to see increased demand. By streamlining connectivity and reducing operational complexity, the partnership enhances the ability of independent hotels to attract bookings and improve their market presence.
