What's Happening?
Stonebridge, a Denver-based hotel management company, has announced the addition of Margaritaville Lake Resort, Lake Conroe in Montgomery, Texas, to its managed portfolio. This 186-acre lakefront resort is a prominent destination in Texas, featuring 335 guestrooms, including 32 waterfront standalone cottages and 303 suites. The resort is designed as a full-service leisure and premier group and meetings destination, offering over 60,000 square feet of flexible indoor and outdoor meeting and event space. It also includes eight distinct food and beverage outlets, a fitness center, spa, tennis and pickleball courts, an 18-hole golf course, a three-acre waterpark, and a full-service marina with 80 boat slips. Stonebridge will manage all aspects of the resort,
aligning with its integrated resort operating model.
Why It's Important?
The addition of Margaritaville Lake Resort to Stonebridge's portfolio signifies a strategic expansion in the leisure and hospitality sector. This move enhances Stonebridge's presence in the resort market, particularly in Texas, a key region for tourism and recreation. By managing a resort that combines leisure, recreation, and group amenities, Stonebridge aims to optimize operating performance and drive cash flow, creating long-term value for ownership. This expansion also strengthens Stonebridge's relationship with the Margaritaville brand, potentially leading to further collaborations and projects. The resort's proximity to Houston makes it an attractive destination for both local and international visitors, contributing to the local economy and tourism industry.
What's Next?
Stonebridge is expected to continue expanding its resort platform, with another Margaritaville project anticipated to be announced soon. This ongoing expansion could lead to increased employment opportunities and economic growth in the regions where these resorts are located. Additionally, the integration of Margaritaville Lake Resort into Stonebridge's portfolio may set a precedent for future acquisitions and partnerships within the hospitality industry. Stakeholders, including local businesses and tourism boards, may respond positively to the increased visitor traffic and economic activity generated by the resort.
