What's Happening?
Wary Meyers, a soap and candle company founded by visual artist John Meyers and art director Linda Meyers, has carved a niche in the market with its retro-inspired designs. Operating from their home in Cumberland, Maine, the couple designs, manufactures, and markets their products, including a collaboration with Shopify called Shower Thoughts Soap. Their unique approach combines traditional methods with modern techniques, resulting in distinctive scents and iconic striped designs. The brand's success is attributed to their creativity and passion, which have been recognized by features in prominent publications like Wallpaper magazine.
Why It's Important?
The success of Wary Meyers highlights the potential for small, home-based businesses to thrive in niche markets
by leveraging creativity and unique branding. Their story underscores the importance of innovation and personal passion in business, offering a model for aspiring entrepreneurs. The brand's collaboration with Shopify also illustrates the role of e-commerce platforms in expanding reach and visibility for small businesses. This case exemplifies how traditional crafts can be revitalized with modern business strategies, contributing to the diversity and richness of the U.S. small business landscape.
