What's Happening?
The Good Crisp Company, a US-based snacks brand known for its gluten-free and non-GMO products, has been acquired by MPearlRock, a New York-based asset manager. The acquisition is part of MPearlRock's
strategy to expand its portfolio in the 'better-for-you' snack segment. The Good Crisp Company, founded in 2015, offers a range of potato crisps and cheese balls and is sold in over 20,000 retail locations across the US, Canada, Australia, and the UK. The acquisition is expected to provide The Good Crisp Company with the resources needed to accelerate growth and expand its market reach.
Why It's Important?
This acquisition highlights the growing consumer demand for healthier snack options that do not compromise on taste. The trend towards clean-label and simple ingredient products is becoming increasingly significant in the food industry. For MPearlRock, this acquisition represents an opportunity to capitalize on this trend and expand its presence in the health-conscious snack market. The deal also underscores the potential for growth in the 'better-for-you' segment, as consumers continue to prioritize health and wellness in their purchasing decisions.
