What's Happening?
Steven Bartlett, known for 'The Diary of a CEO,' has decided to stop using AI-generated content for LinkedIn posts at his media company, FlightStory. The decision was made after noticing that AI-generated posts, referred to as 'AI slop,' lacked the emotional
resonance and authenticity that human-written content provides. Christiana Brenton, FlightStory's CRO and cofounder, explained that the company observed better performance with human-written posts, which are perceived as more genuine despite occasional spelling errors. This shift is part of a broader strategy to leverage the human touch in content creation, as AI content can often feel impersonal. FlightStory continues to use AI in other areas, such as content production and innovation projects, but maintains human involvement in final editing stages to ensure emotional engagement.
Why It's Important?
This move highlights a growing trend among businesses to balance AI efficiency with human authenticity. As AI becomes more prevalent in content creation, companies like FlightStory are recognizing the value of human input in maintaining a connection with audiences. This decision could influence other businesses to reconsider their reliance on AI for content, especially on platforms like LinkedIn where personal branding and authenticity are crucial. The shift also underscores a broader industry challenge of integrating AI without losing the human elements that resonate with audiences. This could lead to a reevaluation of content strategies across various sectors, impacting how businesses engage with their audiences and maintain brand authenticity.
What's Next?
FlightStory plans to explore new content formats that emphasize the human touch, such as minimally produced videos in the style of Bartlett's 'Behind The Diary' series. As AI continues to evolve, the company is likely to experiment with integrating AI in ways that complement human creativity rather than replace it. This approach may set a precedent for other media companies and content creators, encouraging them to find innovative ways to blend AI capabilities with human storytelling. The ongoing development of AI technology will likely prompt further discussions on the balance between automation and human input in content creation.
