What's Happening?
The Colony Hotel in Palm Beach has transformed its premises to reflect the setting of the Apple TV+ series 'Palm Royale.' This transformation is part of a collaboration with Apple TV+ to celebrate the show's second season. The hotel, known for its iconic Floridian-pink decor, now offers themed cocktails, desserts, and curated decor inspired by the series. Guests can enjoy a 'Stay Royale' package, which includes a vintage wardrobe, a historian-led tour, and a photoshoot. The hotel also features a special 'Palm Royale'-inspired collection by Business & Pleasure Co., available for purchase. The Colony Hotel, a historic site opened in 1947, has been a popular destination for celebrities and the international jet set.
Why It's Important?
This collaboration between The
Colony Hotel and Apple TV+ highlights the growing trend of experiential marketing in the hospitality industry. By transforming the hotel into a set from a popular TV series, The Colony Hotel attracts fans of the show and enhances its appeal as a luxury destination. This move not only boosts tourism in Palm Beach but also strengthens the hotel's brand identity. The partnership with Apple TV+ reflects the increasing influence of entertainment media on lifestyle and travel choices, offering guests a unique and immersive experience that blends luxury with pop culture.
