What's Happening?
Crown & Caliber, originally founded in 2013 as a pre-owned watch retail platform, has relaunched as a digital luxury lifestyle magazine. The transformation is led by Alexandra Cheney, the new editor in chief,
under the ownership of the European Watch Company. The magazine aims to provide daily coverage that informs, inspires, and entertains its audience, focusing on horology, luxury, culture, travel, and technology. The editorial strategy includes a mix of short, accessible reports and longer, in-depth features, supported by a strong social media presence. The publication seeks to engage its existing audience and grow through partnerships and events that offer real-world luxury experiences.
Why It's Important?
The relaunch of Crown & Caliber as a digital magazine signifies a strategic shift in the luxury media landscape, aiming to fill a niche between technical watch coverage and broad luxury lifestyle content. This move could influence how luxury brands engage with consumers, emphasizing the importance of digital platforms in reaching informed and enthusiastic audiences. The magazine's focus on real-world experiences and partnerships may set a precedent for other luxury publications seeking to deepen audience engagement and monetization through experiential marketing.
