What's Happening?
Shirofune, a global automated advertising management platform, has been awarded the 'Best Search Product/Platform' in the 2025 Adweek Tech Stack Awards. This accolade recognizes Shirofune's innovative
approach to automating search and retail media campaign management, focusing on efficiency and long-term customer value. The platform automates campaign structuring, bid management, and budget allocation, optimizing spend by funnel stage. Shirofune's privacy-safe clean room integrations allow for bid optimization based on indicators like New Customer Acquisition Cost and predicted Lifetime Value (LTV), enhancing advertisers' ability to maximize long-term revenue. The platform's success is highlighted by its role in helping Crio Bru, a functional beverage brand, achieve a 931% ROAS and a 30% increase in new-customer acquisition.
Why It's Important?
Shirofune's recognition underscores the growing importance of automation in digital marketing, particularly in search and performance marketing. By shifting focus from short-term Return on Ad Spend (ROAS) to sustainable Lifetime Value (LTV) growth, Shirofune is setting a new standard for how advertisers approach campaign success. This shift is crucial as it aligns marketing strategies with long-term business objectives, ensuring more sustainable growth. The platform's ability to deliver measurable, scalable performance across industries highlights its potential to transform advertising practices, making it a valuable tool for businesses seeking to optimize their marketing efforts in a competitive digital landscape.
What's Next?
Following this recognition, Shirofune is likely to continue expanding its customer base and enhancing its platform capabilities. The company's focus on advanced funnel-aware budgeting features and measurement insights positions it well for further growth and innovation. As more businesses seek to leverage automation for marketing success, Shirofune's approach could influence industry standards and practices. The platform's ongoing development and potential new features may attract additional accolades and partnerships, further solidifying its position as a leader in the advertising technology space.
