What's Happening?
Domino's, the world's largest pizza chain by store count, is marking its 65th anniversary with a special promotion. From December 8 to December 22, customers in the United States can receive three free Chocolate Lava Crunch Cakes with any online delivery or carryout order of at least $10, using the code 'HAPPYBDAY' at checkout. This offer is exclusive to orders placed through Domino's website or mobile app. In addition to the anniversary celebration, Domino's is continuing its long-standing support for St. Jude Children's Research Hospital through the Thanks and Giving campaign. Customers can purchase the St. Jude Giving Combo, which includes two large two-topping pizzas, eight-piece Stuffed Cheesy Bread, a 2-liter drink, and a $1 donation to St. Jude.
Since 2004, Domino's has raised over $143 million for St. Jude's and aims to reach $300 million by 2034.
Why It's Important?
This initiative highlights Domino's commitment to customer engagement and corporate social responsibility. By offering a free dessert, Domino's not only celebrates its milestone but also strengthens customer loyalty. The ongoing support for St. Jude Children's Research Hospital underscores the company's dedication to philanthropy, contributing to significant advancements in childhood cancer survival rates. This dual approach of customer appreciation and charitable giving enhances Domino's brand image and aligns with consumer expectations for corporate responsibility. The campaign also provides a platform for customers to participate in charitable giving, potentially increasing public awareness and support for St. Jude's mission.
What's Next?
The anniversary promotion runs until December 22, allowing customers ample time to participate. Domino's will continue its Thanks and Giving campaign until January 4, 2026, encouraging further donations. The company aims to maintain its trajectory towards the $300 million fundraising goal for St. Jude's by 2034. As the campaign progresses, Domino's may explore additional promotional strategies to engage customers and support charitable causes, potentially influencing other corporations to adopt similar initiatives.
